Dialogue with Mr. Wesley Wang, General Manager of Sofitel Shanghai Sheshan Oriental
对话上海佘山索菲特大酒店总经理王世亮先生
Grand Hotels Media: Sofitel Shanghai Sheshan Oriental has integrated the traditional Chinese tranquility and harmony with the French romance and elegance perfectly, creating a distinctive hotel style. Could you introduce for us in details?
Mr. Wesley Wang:Sofitel Shanghai Sheshan Oriental is a subtle blend of traditional Chinese tranquility and French elegance. Southeast Asian, Chinese and Mediterranean influences provide for three distinct decor styles of the hotel, creating an exotic ambiance for leisure and business. Five different styles of creative restaurants and bars provide guests with exquisite food and wine. Fourteen multifunctional rooms are well equipped, in which the Grand Ballroom boasts an area of 1,200 sqm and accommodates 1,200 guests. The one-stop wedding venue, Dongfanghui, up to 1,600 sqm, can be separated into three, fully catering the wedding and meeting needs of the customers. Besides, a series of superb facilities including indoor heated pool, So FIT health club and tennis court is also well-equipped for business and leisure functions.
This year, the hotel also highlights French romance by planting a large area of lavender as well as exhibiting the Eiffel Tower up to 7 meters high in the restaurant.Sunday brunch is served under the theme of "From Paris with Love" by staff in uniforms of French style,making guests feel like in Paris vividly.
Grand Hotels Media: With the constant development of the IT industry, Sofitel Shanghai Sheshan Oriental also uses a variety of Internet means to upgrade itself. Could you share with us the measurements the hotel has taken? What’s the background and meaning of it?
Mr. Wesley Wang:The continuous development of the Internet has led to the evolving of social media. Live broadcast is one of them and has become a compelling trend at present. This year, the hotel has launched the live broadcast program, strengthening the communication between the hotel and its fans by a number of Internet celebrities. The program is still in progress and will soon take effects. Except basic functions of wechat public platform, we also focus on the development of background system. Take the hotel wechat WIFI for an example. Once guests connect WIFI, they will know the latest news of the hotel immediately. Everything from delicacies to entertainments is up to them. These measurements not only provide conveniences for guests, but also facilitate the hotel. We have gained more fans as well as made more advertisements, so that eventually more revenue can be generated from this platform.
Grand Hotels Media: Every hotel has its own unique appeal. For Sofitel Shanghai Sheshan Oriental, the parenting program has gained a lot of positive feedback. Could you introduce for us?
Mr. Wesley Wang: The parenting program of the hotel is diverse, safe andinteresting. The family room and suite launched in the past two years have achieved excellent effect. This year, Accor bought the cartoon image copyright of Le Petit Prince. We have already implemented the promotional plan vigorously, creating a childlike world which is full of Le Petit Prince. In addition, The underground parent-child project we have developed is expected to be Completed in June, in addition, we are not only improving the original outdoor beach and pool, building the beach Pavilion, but also expanding the underground large playground, including the "devil slide" up to 7 meters high and other parent -child entertainment projects. With these fantastic facilities, guests can indulge themselves in playing without thinking about weather conditions. Other activities including picking water-chestnuts, fishing and boating are suitable for both parents and children.
Grand Hotels Media:As the General Manager of the hotel, you must have detailed plans for the future development of the hotel. From your perspective, what’s the future of Sofitel Shanghai Sheshan Oriental?
Mr. Wesley Wang:In the future, the hotel will keep pace with the times and keep innovating and improving Except the traditional development mode, we will also use the Internet thinking, taking good advantage of the current popular Wechat, micro blog, live broadcast and APP, enhancing our interaction with fans as well as further spreading the hotel culture. Besides, we will also upgrade our hardware facilities, creating a better Sofitel Shanghai Sheshan Oriental for our guests. The beach pavilion, children's playground and lavender garden are part of the overall plan. By using the new developing system integrated with the Wechat system, we are dedicated to creating an online and offline business and resort hotel with French characteristics.
《大酒店》：上海佘山索菲特大酒店将中国传统的宁静、和谐与法式风情的优雅浪漫完美融合，打造出了与众不同的酒店风格，您能给我们详细介绍一下吗？
王世亮先生:上海佘山索菲特大酒店将中国传统的宁静、和谐与法式风情的优雅、浪漫完美融合。优雅的托斯卡纳建筑风格，共有三种装饰风格，地中海风情，中国风情和东南亚风情，令人仿佛置身于充满异域风情的度假胜地。无论是度假生活、还是在商务旅行中都能尽情体味、探索、沉醉于自然的美丽。酒店还配有5间风格迥异的餐厅与酒吧，融汇创新，为宾客提供精致的美食佳酿。酒店的大型会议中心拥有14个多功能厅，其中大宴会厅面积1, 200平方米，可容纳1, 200位宾客同时与会。面积为1600平方米一站式体验婚礼场地东方汇可分为3个会议室，全套设备满足婚礼、会议需求。另外，酒店还附设室内恒温游泳池、So FIT健身中心、网球场等休闲娱乐设施，是会务、商务派对及休闲度假的完美选择。
除此之外，酒店今年还在原有法式风情的基础上，着力凸显法式浪漫主题，不仅新建大片薰衣草花园，还在餐厅设计了高达7米的埃菲铁塔，映衬着今年早午餐“爱自巴黎”的主题，法式风格的新制服，让宾客恍如置身巴黎。
《大酒店》：随着互联网IT行业的不断发展变化，上海佘山索菲特大酒店也运用各种互联网手段来提升自己，请问都有哪些措施呢？这其中又蕴含了怎样的背景与意义？
王世亮先生：互联网的不断发展，导致社交媒体也在不断地进化，直播亦成为当下的一个趋势。今年酒店也开展了直播项目，在酒店行业具有排他性的方面培养酒店网红，通过他们增强粉丝与酒店的互动，目前这一块还在继续推进中，不久大家将看到更多的变化。另外，我们团队于社交媒体传播这一块还有一些其它的见解，不仅仅只是运用微信的基本功能，更专注于后台系统的开发，将新系统与微信系统相结合。例如酒店的微信WIFI，宾客只要一连上WIFI就能够知晓酒店的最新动态，一切美食、休闲、娱乐项目即可任君选择。这些措施，不仅方便宾客，也方便了酒店，吸粉的同时还具有投放广告功能，使酒店更好的运用微信产生收益。
《大酒店》：每家酒店都有自己独特的吸引力，佘山索菲特度假型酒店的亲子项目更是大获好评，您能给我们具体介绍一下这项活动吗？
王世亮先生：佘山索菲特度假型酒店的独特之处在于亲子项目的多样性、安全性以及趣味性，去年和前年率先推出的亲子房和亲子别墅取得非常好的效果。今年，雅高买下了“小王子”卡通形象版权，酒店已经大力开始实施推广计划，希望为孩子们打造一个充满“小王子”的童趣世界，于细节之处臻显酒店的用心。另外，我们大力开发的地下亲子项目预计6月面世，除了改进原有的室外沙滩泳池，修建了沙滩亭之外，还扩建了地下超大游乐场所，并新增落差高达7m的“魔鬼滑梯”等亲子娱乐项目，让宾客可以不受天气限制尽情畅玩。同时，还兼顾家长的感受，增设了一些成人小孩都可以玩的休闲项目，如采菱、钓鱼、泛舟等，让家长在亲子的同时，亦可自我放松。
《大酒店》：作为酒店总经理，您对酒店未来的发展方向肯定早有规划，那么，您希望未来将上海佘山索菲特大酒店打造成怎样的酒店呢？