A Brave New World of Timeless Luxury and Modern Comfort
An Exclusive Interview with Mr. Arno Nicolussi Moretto, Cluster General Manager of Greenland World Center Hotels Shanghai Hongqiao
瑰丽虹桥，锦绣绿地
——专访上海虹桥绿地世界中心酒店群综合体酒店总经理倪可思先生
2017年11月13日，绿地国际酒店管理集团旗下最大综合体酒店群——上海虹桥绿地铂瑞酒店、铂瑞公寓及铂骊酒店于大虹桥核心区域宣布全面开幕，以崭新面貌登上历史舞台。此前，综合体下的三家酒店就分别于今年4月，6月，10月成功开业，至今已斩获无数好评。
自去年3月酒店群综合体筹备开业伊始，大酒店传媒就与上海虹桥绿地世界中心酒店群综合体酒店及其总经理倪可思先生结下了不解之缘。从最初的相识，到如今的相知相惜，大酒店传媒陪伴着上海虹桥绿地世界中心酒店群综合体酒店走过了春夏秋冬，亦见证了它的崛起与壮大。
2017年12月，大酒店传媒第十一届颁奖典礼在上海虹桥绿地铂瑞酒店举行，此次晚会云集了酒店，时尚，商政等各界名流，可谓盛况空前。因此，无论是在餐饮、宴会，抑或是服务、设施方面，要求都非常高！而上海虹桥绿地铂瑞酒店果然不负众望，活动期间，各部门紧密协作，迅速且精准地解决了数量庞大的群体在运作过程中出现的各种问题，有效地保障了晚宴的完美进行，业界亦对上海虹桥绿地世界中心酒店群极强的高端宴会举办能力称赞不已。
如今，我们再度踏上这片熟悉的土地，对上海虹桥绿地世界中心酒店群综合体的总经理倪可思先生进行了专访。老朋友相见总是快乐而愉悦的，从倪可思先生爽朗的笑声中可以看出，酒店群综合体这一创新模式的管理并未给他带来过多压力，此次履新上海虹桥绿地世界中心酒店群综合体酒店总经理，反倒促成了他在酒店管理上的自我升华与完善，整个人显得愈加优雅和自信。
众所周知，大虹桥是上海重要的商务经济战略支撑中心之一，扮演着上海国家战略的重要补充、上海西部新增长极、覆盖长三角辐射全球等关键角色。而上海虹桥绿地世界中心酒店群综合体位于虹桥枢纽的核心地段，完全可以凭借其精准全面的业态布局和优质设施，充分发挥大虹桥地区综合交通枢纽的优势、成为上海现代服务业集聚区新添的重要产业要素。
作为绿地国际酒店集团在中国为数不多的首家酒店综合体，倪可思先生带领团队在运作上进行了大胆创新的尝试——所有关键岗位及职能部门只设立一个团队管理。比如，综合体酒店群的市场销售、市场传讯、收益管理、人力资源、财务、工程等团队均同时管理三家酒店。事实证明，这次的尝试很成功，这样做不仅最大限度地节约了用人成本，还提高了工作效率，大酒店传媒12月在此举办的第十一届颁奖典礼就是很好的例证。
这一创新模式的成功并非巧合，不仅与倪可思先生超过28年的丰富酒店管理经验密不可分，同时，亦得益于酒店戮力同心的团队精神和绿地集团的大力支持。倪先生坦言：绿地集团一直致力于‘让生活更美好’的服务理念，旨在为客人与员工营造一个备受关爱的住宿与工作体验。他个人从未将自己看成一个真正的酒店“管理者”，他认为，在上海虹桥绿地世界中心酒店群的三家酒店里，每一位同事都是极具潜力的，他们不是酒店的员工，而是酒店的人才，管理者要真心尊重爱护他们，并为他们的未来考虑。如此，每个同事势必付诸更多努力，以更乐观的态度设身处地的为客人提供更体贴入微的服务，良性循环之下，酒店群的发展必定蒸蒸日上。他相信，在如今的众多机遇面前，不久的将来，上海虹桥绿地世界中心酒店群综合体团队里的很多人将会成为其它绿地酒店的开拓者，而同时，他们也会为集团培养出更多优秀的酒店职业经理人。
近年来，绿地酒店不断强化自主品牌建设，品牌家族亦不断丰富，从豪华品牌“铂瑞-PRIMUS”、时尚精品品牌“Q酒店-Q Hotel”到商务品牌“铂骊-The QUBE”，逐步形成了完善的品牌架构，并推出绿地酒店G-CARE会员体系，为全球商旅顾客提供会员增值服务。这一品牌架构在上海虹桥绿地世界中心酒店群综合体身上亦得以体现。
倪可思先生表示，虹桥绿地综合体酒店群中的铂瑞酒店是绿地国际酒店管理集团旗下的个性奢华品牌酒店，针对高端散客及商务客人，集时尚与优雅于一身，致力于成为全球商务及休闲旅客的工作与生活平衡之所。而铂瑞酒店铂瑞公寓致力于打造一个惬意舒适的“异乡居所”，纯实木的温暖用色和全进口的高品质厨卫电器，适合从个人商务出差到六人的家庭入住。铂骊酒店则被定位为上海虹桥绿地世界中心酒店群的高端商务品牌酒店，它很好地诠释了“精彩旅途，快意人生”这句话。
得益大虹桥商圈的核心这一优越的地理位置及齐全的会议会务设施，上海虹桥绿地世界中心酒店群将会务及商旅客人定位于主要消费群体，无论是上海虹桥绿地铂瑞酒店，还是上海虹桥绿地铂骊酒店，都是举办各类会议、社交活动及婚礼的绝佳场所。铂瑞酒店拥有1,200平方米无柱式大宴会厅，可灵活拆分为3个独立宴会厅，可同时容纳1,400位客人与会。两家酒店及一家公寓另有17间设施齐全的多功能会议厅及一间278平方米的多功能厅，全部配备现代化的多媒体及灯光音响设备。所有酒店均提供会议管家服务，力求满足客人的一切会议所需，并为客人打造一场难忘的会议体验。
拥有如此创新化的管理模式及齐心协作的酒店团队，更有实力强大的集团支持，在谈到对未来的期待时，倪可思先生当然信心十足，他表示，上海虹桥绿地世界中心酒店群综合体上下，将致力于打造上海新中心一流综合体酒店群，成为绿地国际酒店管理集团富有中国特色的国际化品牌酒店，代表绿地国际酒店管理集团将服务理念和品牌形象推广至全球。
Greenland International Hotels Group officially opened its largest hotel complex Greenland World Center Hotels Shanghai Hongqiao consisting of Primus Hotel, Primus Residence and The QUBE Hotel, on November 13, 2017, thus catapulting itself to the forefront of China’s hospitality industry. Set in the heart of the thriving Greater Hongqiao Area in West Shanghai, the three landmark properties, soft-opened in last April, last June and last October respectively, welcome the guests to a brave new world of timeless luxury and modern comfort while connecting them to the best Shanghai can offer.
Grand Hotels Media had the pleasure of working with the Greenland World Center Hotels Shanghai Hongqiao and their Cluster General Manager, Mr. Arno Nicolussi Moretto since last March when he was busy leading the hectic hotel opening preparatory work. Over the past year, we have nourished deep friendship with Arno and witnessed the rise of the three trendsetting properties. We are surprised by the immediate success of the hotel complex and we are now more than pleased to share with our readers our latest findings and reflections.
Grand Hotels Media 11th Annual Gala Awards Ceremony and Dinner were held in Primus Hotel Shanghai Hongqiao last December. The event gathered a galaxy of high profile celebrities, leaders and entrepreneurs from the hotel, fashion and business sectors. In order to honour our promise to give these distinguished guests fulfilling experience, we had uncompromisingly high demand on catering, banqueting, service and facilities. And we were amazed by the hotel’s perfect delivery of the desirable results. The hotel’s different teams worked seamlessly in close collaboration and solved numerous problems that surfaced from among the guests. With the hotel’s powerful support, the gala awards ceremony and dinner event were made an unprecedented success. The event also opened people’s eyes to the strong capabilities of the Greenland World Center Hotels Shanghai Hongqiao in hosting large-scale high-end banquets.
After a few months, we were back again in this promising land of Hongqiao, this time, for an exclusive interview with Mr. Arno Nicolussi Moretto, Cluster General Manager of Greenland World Center Hotels Shanghai Hongqiao. We were rather curious how he managed three properties simultaneously and what it took to do the job just right. As the conversation unfolded, we were impressed by his humorous remarks and infected by his hearty laughter. It seemed that he did not have much overdue pressure working as the Cluster General Manager of this gigantic hotel complex. He looked relaxed and poised, exuding full confidence, composure and grace in a way that befit his leadership role.
It is well known that as one of Shanghai’s key strategic pillars to support the city’s sustainable business and economic developments, the Greater Hongqiao Area plays an important supplementary role in the overall State strategic deployment and thrives as the largest new growth driver in West Shanghai with its strong radiation covering the Yangtze River Delta region and globally. Located in the heart of this Hongqiao hub, Greenland World Center Hotels Shanghai Hongqiao provide comprehensive services and state of art facilities, and are rightly proud of their position in this emerging modern service industry agglomeration district in Hongqiao as they stand at the forefront of Shanghai’s impetus spearheading growth across the Yangtze River Delta region and ushering in a new era of importance for Shanghai.
The World of Greenland has a special place in local hearts. Greenland Group is a Fortune Global 500 company headquartered in Shanghai. Anticipation has been high for the arrival of the Greenland World Center Hotels Shanghai Hongqiao, one of China’s very few gigantic hotel complexes. Instead of having separate functional teams managing three different properties, Arno made bold managerial reforms in setting up unified functional teams managing all these three properties, for example, they have just one sales and marketing team, one marketing communications team, one revenue team, one human resources team, one engineering team etc, each simultaneously managing three properties. Facts have shown this bold attempt was a roaring success. It has saved the cost of human resources to the maximum and remarkably raised the work efficiency.
The launch of this new management mode was no accident. It was largely due to Mr. Arno Nicolussi Moretto’s illustrious hotel management career that spanned over 28 years, as well as the team collaboration and great support from the Greenland Group. Now an old friend of Grand Hotels Media, Arno admitted his management concept had its roots in Greenland Group’s ideal of “Change Life for the Better”, which aimed at creating friendly and caring accommodation and working experiences for guests and staff members. In his own opinion, he never regarded himself as a “manager” of the hotels. He believed in the three properties of Greenland World Center Hotels Shanghai Hongqiao, each colleague had great potential, they were not hotel employees, but hotel talents.
“The hotel management needs truly respect them as independent and potential individuals and care for their career developments, ” said Arno. “Only when the hotel staff members are treated fairly as what they are meant to be, can they become happier and try even harder to give more personalized services to the guests to exceed their expectations. With this virtuous circle in place, this hotel complex will surely be flourishing.”
Arno believed in near future many people in the Greenland World Center Hotels Shanghai Hongqiao team would become trailblazers of new Greenland hotels. Bearing this scenario in mind, this Greenland hotels complex in Hongqiao will work as an incubator of hotel talents for Greenland Group.
In recent years, Greenland Hotels has made steadfast developments in launching its own distinctive hotel brands. A comprehensive Greenland hotel brand family has formed, consisting of the luxury Primus brand, boutique brand Q Hotel and business hotel brand The QUBE, which is now embodied in the component brand structure of Greenland World Center Hotels Shanghai Hongqiao. Meanwhile Greenland Hotels Group has launched its G-Care membership system to give value added services to global business travelers.
Arno said that among the three properties of the Greenland World Center Hotels Shanghai Hongqiao, the Primus Hotel is a luxury hotel brand with its unique personality catering to high end individual travelers and business travelers. Blending trend and style, Primus Hotel welcomes global business travelers and leisure guests into a hassle-free retreat, where they can balance their work and life and relax with peace of mind. The Primus Residence aims at providing a cozy and comfortable “home away from home” to individual business travelers and families with up to six family members. Light brushed woods and imported high quality kitchenware and bathroom facilities create a warm and relaxing ambience, like coming home. The QUBE Hotel is designed as a high end business hotel in this hotel complex to honor its brand promise of “fulfilling travel experiences for an enriching life”.
Leveraging the coveted location in the heart of Greater Hongqiao business hub and comprehensive meeting and event space, Greenland World Hotels Shanghai Hongqiao focus on MICE groups and business travelers. Diversified event spaces at the Primus Hotel and The QUBE Hotel provide the ideal venue for meetings, social gatherings and weddings. The 1,200 square meters pillar-free Ballroom of the Primus Hotel can accommodate up to 1,400 guests, and is divisible into three smaller settings. The hotel complex also have a total of 17 multi-functional meeting rooms and a 278 square meters multifunctional hall, all equipped with advanced multi-media and audio-visual and lighting equipment. The hotel complex provide personalized butler service to the meetings. Expert event organizers, skilled banquet chefs and highly experienced service teams collaborate seamlessly to deliver fulfilling meeting and event experiences to the guests.
Arno has full confidence in the future of Greenland World Center Hotels Shanghai Hongqiao, based on the innovative management mode, a winning team and seamless collaboration and strong support from Greenland Group. “Greenland World Center Hotels Shanghai Hongqiao are poised to become a comprehensive hotel complex in the hub of Hongqiao, a distinctive international hotel brand with Chinese characteristics managed by Greenland International Hotel Management Group, and a landmark to promote the service concept and image of Greenland International Hotels Group nationwide and worldwide,” said Mr. Arno Nicolussi Moretto.