The Introduction of ProChile
智利贸易促进局简介
智利贸易促进局在全球拥有56个商业办事处。为了进入新市场，智利贸易促进局在自由贸易协定和经济合作协议的背景下提供有关商业文化，战略和准入的知识。此外，智利贸易促进局还与国际贸易中的主要参与者建立了关系网，并不断加强和更新，致力于帮助公司在贸易和出口上更有竞争力。
智利贸易促进局旨在通过协助智利公司的国际化，以及国内外具备专业人士的关系网促进智利的国家形象、外国投资和旅游，为智利的发展做出贡献。
智利贸易促进局有以下战略目标：
促进智利一系列可出口产品和服务的增长和多样化。
有目标地制定和实施战略，集中举办促销活动，为各个产业提供商业机会。
拥有强大的工作团队，在所有领域具有专业知识，特别是在商业和国际贸易，宣传，国家形象和投资。
通过一个综合的，数字化，高效和透明的管理模式来加强智利贸易促进局的体制结构，以满足当前和未来的需求。
为促进智利的国家形象，外国投资和旅游业做出贡献。
智利驻上海商务领事武德先生指出，中国对智利是一个非常具有潜力的市场。我在中国的14年中见证了中智两国双边贸易的发展。2018年中国是智利最重要的贸易合作伙伴，与智利的贸易再创新高，双边贸易额达420亿美金。其中，智利对华出口为252.87亿美金，较2017年增长32%。上海办公室一直致力于帮助智利企业进入中国市场。我们和中国主要的电商如阿里巴巴旗下的云象供应链以及苏宁签订了合作协定，同时我们和东方航空物流也有合作协议。我们希望为智利公司开拓不同的渠道，尤其是零售和酒店及餐饮渠道。
ProChile has 56 Commercial Offices in the world. To reach the new markets, ProChile delivers knowledge about business culture, strategies and access in the context of the FTAs and Economic Cooperation Agreements. In addition, ProChile has established contact networks with the main actors in international trade, which it strengthens and updates on a permanent basis. Same networks that makes available to companies and their productive, commercial and export performance.
The mission of ProChile is to contribute to Chile’s development by assisting the internationalization of Chilean companies and promoting Chile’s country image, foreign investment and tourism through a national and international network of people who are committed and have specialist knowledge.
ProChile has the following strategic objectives:
To promote the growth and diversification of Chile’s range of exportable goods and services.
To develop and implement strategies in a focused manner with more intense promotional activities for those sectors that present business opportunities.
To have work teams with specialist knowledge in all areas of the organization, particularly in business and international trade, promotion, country image and investments.
To strengthen the institutional structure of ProChile, through an integrated, digital, efficient and transparent management model that responds to the needs of today and tomorrow.
To contribute to the promotion of Chile’s country image, foreign investment and tourism.
Mr. Juan José Vidal Wood, Director of ProChile Shanghai said, China is a market of high potential to Chile. I have lived in China for 14 years and I have witnessed the development of bilateral trade between China and Chile. In 2018, China maintained the leadership in the commercial exchange with Chile, with record figures of US $ 42 billion. The total exports from Chile to China totalled US $ 25,287 million in 2018, 32% more than in 2017. Our office has been focusing on facilitation of the market access to Chilean company in China. We have signed the MOU with major E-commerce platforms in China as Winchain-Alibaba and Sunning. We have reached an agreement with China Eastern Logistics. And we are now developing different channels for Chilean companies in China aiming at retails and HORECA.