In Chilean mussel launch event held at Shanghai’s Andaz Hotel, a group of Chilean seafood exporters officially launched the “Patagonia Mussel” brand in the Chinese market, in order to raise its brand awareness, highlight its product strength, and promote its commerical plans. The Chilean governmental organization responsible for export promotions, Prochile, was represented by its Director at the event, sales representatives of the group of principle Chilean mussels producers and exporters, Chinese seafood importers, a group of Shanghai western chefs, as well as a selected group of Chinese food & beverage reporters were also present.

After this Shanghai launch event, the group of Chilean exporters traveled to Qingdao in order to participate in the China Fisheries & Seafood Expo.  At this exhibition, the “Patagonia Mussel” producers featured their own stand at the Prochile booth, where importers, distributors and food services representatives from throughout China were able to engage and hold direct meetings with the producers.  

近期，在上海新天地安达仕酒店举办的活动上，智利海鲜出口商团队正式打出民族品牌“智利贻贝”的旗号，让大家认识智利贻贝的优势并为之作出推广，同时落实他们在中国市场销售该类海鲜的计划。参加活动的有上海智利贸促会的代表们、致力于南美洲出口贸易推广的政府机构、智利贻贝主要生产商和出口商的商业代表们以及中国方面推荐的一些海鲜进口商。

此次在上海举办完民族品牌“智利贻贝”的发布会之后，智利的出口商们接下来会前往青岛参加亚洲地区最主要的海鲜产品展览会——鱼类海鲜中国区展览会。在这次展览会上，智利贻贝将会呈现在智利贸促会展区中的一个独立展台上，通过这个平台可以直接与中国美食行业的进口商、分销商和代表们面对面对话并进行下一步商业会谈。