-- Interview with Rudiger Hollweg, General Manager of Kempinski Hotel Haitang Bay Sanya

In Rudiger Hollweg’s words, Kempinski is out of the ordinary, since it is luxurious, magnificent, beautiful, scenery and pleasant; it is full of brand strength. These words reveal the full confidence and awaking recognition of Rudiger Hollweg as the General Manager of Kempinski Hotel Haitang Bay Sanya. His words also indicate that the unique Kempinski Hotel located in Sanya Haitang Bay will maintain the precious heritage of its own brand and realize continuous breakthroughs. This is precious and attractive in current world with increasingly coessential competition and this spring filled by refreshing flowers.

Since taking office on March 3, 2014, he has been shouldering a lot of expectations, but he can always remain relaxed. He has said: "Sanya is a resort known as 'China’s Hawaii', and it is also the golf lovers’ paradise. This hotel enables me to appreciate rich aesthetic flavor of Chinese style building and European resort style well combined to complement each other; and the hotel itself is a piece of art works, convincingly demonstrated by 15 domestic and foreign awards obtained last year." In his view, the hotel itself has quite a few characteristics, especially indicated by ancient fragrant wood art gallery and two Qing Dynasty ancient pavilions seating in the garden. In the hotel, we can enjoy the elegance of 18th putting and green, and appreciate the scenery by rippling in water canal on gondola boat. Moreover, coastal auditorium under construction will witness fashionable romantic weddings and magnificent seaside banquets. In addition, the pioneering construction of helicopter parking apron and a series of other projects are being conducted. According to my eventual goal, the hotel will achieve more under my leadership."

This Kempinski Hotel was born with good foundation to achieve this goal, since it locates at gold position in Haitang Bay as national coast, only 25 minutes’ driving from Sanya Phoenix International Airport, opposite to Wuzhizhou Island which is a romantic diving paradise. The hotel embraces 576 rooms and 52 suits of luxurious villas, with ocean, forest, garden and river lying in front the windows for attractive scenery. The large banquet hall with advanced facilities covers 1500 m2, where all kinds of dishes, including the most delicious seafood from Southern China sea, local dishes, home brewed beer and most authentic Bavarian foods. The China Art Gallery converted from Du Yuesheng’s former residence looks like retreated heaven. Golf course, children push rod venue, tennis court, spa, shop, outdoor swimming pool, gym and game rooms are available. Various courses are provided including meditation, yoga, aerobics, Pilates, thinking car, etc. However, according to Rudiger’s belief, only when the above features are integrated with the local cultures and the hotel brand, can the hotel really attract the guests and enjoy core competitiveness.

This ability to correctly determine the core factor is the talent of hotel manager, or Rudiger’s accumulation of over-thirty-year hotel career experience, or the result of over-20 year influence from Kempinski brand. In any way, relying on his successful exploitation and operation experience in Spanish, Portuguese, France, Cyprus, Thailand and the USA, Rudiger proficient in five languages including French, Spain and Portugal, as a German occupation manager, convinces others that Kempinski Hotel Haitang Bay Sanya will achieve more under his leadership. While in fact, it is not easy to realize the above objective in such a hotel that has made great achievements, especially in Sanya where hotel industry is suffering severe competition. Rudiger’s focus is summarized by his words: "we should first listen to what the customer wants, before you tell him what we can do." These words rich in philosophical meaning indeed demonstrate real power.

Kempinski Hotel Haitang Bay Sanya’s unique wedding contents vividly display Rudiger ’s focus. Thanks to its pleasant environment and climate, Sanya is like a heaven for new couples, while Kempinski Hotel Haitang Bay Sanya has been striving to create a holy but not over fantastic world in paradise, and the coastal auditorium, romantic lawn and private villas will carve unforgettable memory on special days, about excitement and reunion, leisure and quietness, surprising and dazzling design, sea wave and beach as witness. Wedding is the most special memory for each new couple who has their own personalized, intimate or dynamic demand and longing. The hotel should try to access to these demands by providing the most distinctive options. The summer seaside auditorium, apron and other fundamental facilities to be completed will bring more surprises, according to Rudiger’s words said in happiness. Based on the good sensitivity to consumers’ demands, Rudiger is good at innovating service and learning from successful experience. In his view, the visitors spending holidays in Esther Boehner as Spain’s golf resort paradise embrace the same wish with those golf enthusiasts visiting Hainan Sanya, and in fact Bahia Marbella Kempinski Hotel ahs ranked top in golf consumer market for five years thanks to his powerful leadership. Undoubtedly, Sanya Haitang Bay Kempinski Hotel will under his leadership offer better service for newly-emerging golf consumer groups.

Moreover, Rudiger has always adhered to the principle of staff-oriented management. In his words, only those managers who can access to the inner heart of employees and open their inner thought to the staffs can effectively unite the team and proceed toward the final objective jointly, rather than just complete the orders or tasks. The trust, understanding and full authorization from Kempinski Hotel Haitang Bay Sanya deeply attract Rudiger Hollweg’s over-20-year dedication, and he believes the same forces will enhance the team cohesion and clarify the common goal to win more achievement.  

   霍威先生说，这里与众不同，因为这里的大气奢华、瑰美壮丽、风物怡人，因为这里满了品牌力量，这里特别的“凯宾斯基”！very Kempinski!这句话昭示了这位新到任的开维•三亚海棠湾凯宾斯基酒店总经理满满的自信与清醒的自觉。这也预示着在三亚海棠湾，这座有着自己独特个性的凯宾斯基酒店会在推陈出新中会继续保持着自己品牌宝贵的传承。这，在竞争日益同质化的今天，在乱花渐欲迷人眼的春天里，弥足珍贵，也更为人所期待！

   虽然今年3月3日刚上任，肩负着期待的霍威先生倒也非常的笃定。他说：“三亚，被誉为‘中国夏威夷’的度假胜地，也是高球爱好者的天堂。在这家酒店我感受到，深邃的中式建筑美学和欧式度假风格结合地相得益彰，酒店本身就都是一处艺术杰作，去年间荣获的15项国内外大奖更是有力的佐证”，在他看来。“酒店本身具备相当多的特色，古韵芬芳的木艺术馆和两座点缀在园林中的清代古亭。足不出户，就可以在18洞高尔夫推杆果岭品味优雅，乘坐贡多拉龙船荡漾海水运河尽享风情。与此同时，酒店正在着手打造滨海礼堂，将成为引领时尚浪漫婚礼和唯美海边宴会的先驱，开创性建造直升飞机停机坪等一系列项目。引领酒店取得更高的成就是我就任于此的核心目标。”

实现这一目标，开维•三亚海棠湾凯宾斯基酒店天生就有很好的基础，处在国家级海岸海棠湾黄金位置，离三亚凤凰国际机场仅25分钟车程，正对着浪漫的潜水天堂---蜈支洲岛。酒店里576间客房和52席奢华“国玺”别墅，将海洋、山林、花园及河流一一据为窗前美景。酒店里的设施先进的大宴会厅达1,500 m2 ，各式风味餐厅，提供着从南中国海最美味的海鲜及当地特色菜肴到现酿啤酒和最地道的巴伐利亚美食的多样选择。由杜月笙旧居改建的中国艺术馆宛如一个隐逸、隔世的天堂。酒店高尔夫练习球场及儿童推杆球场、网球场、水疗中心、精品购物商店，户外游泳池，健身房，游戏室。更配备了冥想课、瑜伽课，有氧健身课，普拉提课，思维车等。而在霍威先生眼里，一切的一切，只有在与这里的风土人文结合，只有与品牌传承融汇才会使酒店对客人产生真正的吸引力，才有核心的竞争力。

这种直指核心的能力也许是一种成功酒店人的天赋，也许是霍威先生三十余年酒店职业生涯的积累，也许是二十多年服务于凯宾斯基品牌所受的熏陶。无论如何，这位精通法语、西班牙语、葡萄牙语等五国语言的德籍职业经理人，用他在西班牙、葡萄牙、法国、塞浦路斯、泰国和美国等等地方成功的开拓运营的经验让人相信，在他的带领下，开维•三亚海棠湾凯宾斯基酒店将更上层楼。这在一家业已取得相当成就的酒店其实并不容易，在三亚这片酒店业竞争激烈的区块更是一种挑战，霍威先生的着力点在哪？答案用他的话描述非常简单：“在告诉客人我们可以做什么之前先聆听客人要什么。”这句话有着哲学上的意味，在霍威先生运用中却展现了实实在在的威力。

   三亚海棠湾凯宾斯基酒店独特的婚宴设置就是这一运用的生动实例。三亚的环境与气候对结婚的新人来说如天堂，而海棠湾凯宾斯基酒店力求打造一个天堂中的圣境，不在于如何奇炫，而在于这里无论是滨海礼堂、浪漫草坪、私密别墅等等都旨在为新人们在特别的日子里留下别样的记忆，不光有激动与欢聚、也有随心与闲适，不光有惊奇与眩目的设计，也有海浪与沙滩见证。婚礼对每一个新人都是最特别的，每一对新人都有着自己内心的需求与向往，个性化的、私密的、有活力的不一而足，酒店做到的就是要贴近这些需求提供最有特色的选择。随着夏天滨海礼堂、停机坪等设施建成，将会有更多的惊喜！霍威先生开心地说。

善于体察需求不仅让霍威先生擅长创新服务，也让他擅长复制成功的经验，在他看来，去西班牙高尔夫度假天堂艾斯特博纳市和来海南三亚的高球爱好者需求是一致的，而要知道之前五年，他一直成功带领巴伊亚马贝拉凯宾斯基酒店牢牢占据当地高球消费市场的制高点。无疑，三亚海棠湾凯宾斯基酒店在他的带领下将为这里新兴的高尔夫消费群体带来更高水平的服务。

   不仅于此，霍威先生管理团队时也将从心出发运用得淋漓尽致，他说，做为管理者，只有体察到员工的内心，同时也敞开心怀让员工明白自己的所思所想，才能让整个团队齐心协力地达到共同的目标，而不是仅仅限于完成一个指示或任务。在凯宾斯基被信任、理解与充分的授权吸引着霍威先生二十余年来一直为之尽心服务，而他也相信基于同样的氛围与理念，能凝聚团队所有人为了共同的目标：引领酒店取得更高的成就，而共同努力。