天宇菲尔德国际大酒店是一个香港新兴的酒店连锁品牌，在服务上，品牌欲为每位客人带来别具匠心的“紫荆花服务标准”，希望能快速树立品牌的优质形象。这一标准是菲尔德品牌的特色文化，品牌Logo的灵感取自于香港特别行政区区花紫荆花，由5个F（Fields Hotel/Five Star Standard Service/Functional/Friendly/Family）组成。意为用紫荆花服务标准，专业、亲切和友好的服务态度，以及亲如家人的待客服务之道为客人提供高品质的五星级酒店管理服务。
Celebrating Launch of 1st Fields Hotel in Ancient City of Xi’an
--An Exclusive Interview with Mr. Clement Chow, General Manager of Tianyu Fields International Hotel
Hongkong Fields International Hospitality Company will launch its first hotel in the ancient city of Xi’an in early spring, 2015. During the final rehearsal for its grand opening, we are honored to have interviewed Mr. Clement Chow, General Manager of Tianyu Fields International Hotel, for his blueprint of the hotel.
Advantageously located in Shanxi Aerospace Economic and Technological Development Zone, the hotel boasts optimal geographical location and becomes the only five-star hotel in the zone. Adjacent to the hotel are QuJiang International Conference and Exhibition Center, QuJiang Commercial Center. In its vicinity, there are stations of Metro Line 2 and Line 4. The hotel is 15 minutes’ drive from Great Wild Goose Pagoda, one of national 5A scenic spots, and 20 minutes’ drive from the Ancient City Wall of the Ming Dynasty built some 600 years ago, and Bell Tower, another landmark of Xi’an, and 45 minutes’ drive from Xi’an Xianyang International Airport. In Mr. Chow’ opinion, Tianyu Fields International Hotel is a perfect starting point for guests to set out on a journey of exploration into various parts of the ancient city of Xi’an.
Sitting in front of us, is Mr. Clement Chow, a veteran hotelier that is affable,prudent and unruffled. Along his 30 years’ hotel management career, Mr. Clement Chow have worked in different places across the world, which lends tolerance and generosity to his prudent temperament as we can tell from his speech and manners. Richly experienced as he is, Mr. Clement Chow admits that his current appointment comes with great,unprecedented challenge.
The decision to launch a 5-star hotel in the Shanxi Aerospace Economic and Technological Development Zone is based on 3 major reasons. Firstly, this national aerospace base has been developing with great momentum in the past few years. Secondly, the zone enjoys advantageous geographical location with easy traffic to historic sites and business centers. Thirdly, enormous potential lies in Xi’an’s cultural tourism. The absence of a high standard hotel in such a prosperous development zone is a market gap yet to be filled. Once launched, Tianyu Fields International Hotel will undoubtedly become the top choice of international corporations and local businesses in the zone. However, greatest expectations will be placed on the hotel as well.
As a new hotel chain from Hong Kong, Tianyu Fields International Hotel hopes to bring to individual guests the original “Bauhinia Service Standard” characteristic of Fields, in order to quickly establish a premium brand image. The inspiration for its brand logo Fields is drawn from bauhinia, the emblem of Hong Kong Special Administration Region. And it comprises 5Fs, namely, Fields Hotel, Five Star Standard Service, Functional, Friendly, Family, which connote a 5-star hotel with Bauhinia Service Standard, professional team, cordial service mentality, homey hospitality, combined to deliver 5-star hotel service.
The 1st General Manager of Tianyu Fields International Hotel, Mr. Clement Chow first came to China as early as 1993. Speaking of the tremendous changes that have taken place over the past 20 years in China, Mr.Chow radiates amazement and admiration. What impressed him most is how the hospitality industry has evolved in China. There used to be a small number of 5-star hotels in China. Between 1980 and 2000, China’s hospitality industry experienced significant growth, the rate of which exceeded 50% on a 5 year basis. The 1st decade of 21st century saw phenomenal growth of the industry with a large number of international hospitality groups expanding into China, which made a huge impact on China’s hospitality industry. Mr. Clement Chow, whose career in China coincided with these two important periods, became a witness to such dramatic changes.
Having worked in Bejing, Shenyang and Xi’an over the past 20 years, Mr. Clement Chow retains a personal preference for the ancient of Xi’an. His adoration for the city is revealed many times during our conversation.
The glorious history and splendid culture of Xi’an are a major attraction of his current appointment. Once the ancient capital of 13 dynasties with 3500 years of history, Xi’an has undergone speedy development and transformation in recent years, with high-speed railway and metro projects completed successively. As an ancient city, Xi’an abounds in cultural heritage, with thematic cultural parks scattered across the city. In parellell, massive industrial or economic projects are either underway or receive additional investment, such as Xixian New Area, National Defense Industrial Zone, Chan-Ba Ecological District, New Starting Point of Silk Road Economic Belt, Restoration and Renovation of Rivers and Drainage Systems. Fortune 500 companies like Samsung keep pouring into some of these development zones. National or world class, these development schemes or construction projects will significantly enhance Xi’an’s strategic role in China.
Tianyu Fields International Hotel is the 1st and the only 5-star hotel in the Shanxi National Aerospace Economic and Technological Development Zone. The newly completed hotel turns into a landmark of the zone with its unique architectural design blending elegant European decoration with occidental thematic elements of colorway, and introduces a lifestyle of light luxury into Xi’an. The hotel boasts 283 digitized deluxe rooms and suites of 11 types. Each guest room and suite is harnessed with state-of-the-art amenities, such as 24 hour room service, LCD TVs, satellite and cable TV channels, executive desks, ergonomic chairs, free broadband and wireless internet access, international direct dialing, voice mail, mini bars, electronic in-room safes, luxury bathroom equipment, hairdryers, electronic scales. Separate towers and tubs are available in all suites, of which 7 suites have separate kitchens. Guests of the executive floors will receive meticulous steward service. The Executive lounge is divided into upper and lower parts, with the former suited for small cocktail parties, casual talks and leisure activities, and the latter for dining.
In the meeting area, the 800 square meter Fields Grand Ballroom is equipped with some of the best meeting facilities found in Xi’an, for instance, 720p high definition LED Display, Martin Audio Systems, professional stage lighting, all of which contribute to the absolute advantage of the hotel’s hardware. Professional banquet services team offer customized solutions to each individual guest, as part of the 5 star considerate service integrating Chinese and western elements.
Situated in Xi’an, a city reputable for its delicacies, Tianyu Fields International Hotel has dedicated great effort to its dining services. It features 6 dining areas with different styles and offering various cuisines. A new episode of You Are The Chef will soon be filmed in the Paradise Pavilion, in which the allure of Fields’ delicacies will be televised to food lovers. The team of professional chefs here prepare classic dishes of Hunan cuisine, Sichuan cuisine, Cantonese cuisine and Shanxi cuisine. Garden Cafe is a stylish, modern western restaurant that serves Southeast Asian buffet and a la carte selections. The graceful, cozy lobby bar is divided into indoor and outdoor sections, where guests may either enjoy live performance by resident singers or find for themselves a leisure space in the open air. In Fields Bar & Steak on 25th Floor, guests can have a panoramic view of the city while helping themselves to delicacies. The Shangshan Hotpot accommodates up to 200 guest and has 10 spacious and well-lit private rooms. It incorporates the local culture of Xi’an, catering to the palate of the vast majority. Dessert lovers cannot miss the Fields Deli Shop. Be it buffet, a la carte, steak and wine, wholesome hotpot or dessert, the hotel creates unrivaled dining experience, for guests of various consumer groups and different age groups.
In addition, Tianyu Fields International Hotel is dedicated to creating a Spa and Fitness center with a range of modern facilities, which has earns a place for the hotel in Xi’an. The Spa and Fitness Center is divided into 2 sections, Fields Fitness Center and Fields Spa of 6 spa rooms. Traditional aromatherapy dominates spa therapy here. As a perfect antidote to stress and resulting symptoms, these therapies refresh guests with experienced therapists applying German-made Biodroga organic essential oil tailored to various skin types and health conditions of individual guests. In the Fields Fitness Center, there is an array of body-building apparatus, aerobic classrooms and the largest, best-in-class indoor heated swimming pool in south Xi’an.
A former finance director, Mr. Clement Chow follows a judicious management style. Be it strategic planning or detail refinement, he is a rigorous planner and unhesitating implementer. And he has much to offer when it comes to human resource management. Sedate as he may seem, Mr. Clement Chow is a vibrant and energetic leader in the team. He set up a large team in a short period of time and immediately hit the ground running, by involving them in the preparation for the hotel launch and business development. Mr. Clement Chow shares with us his experience in talent management. In the start-up period, the hotel has a staff over 300. However, such a large hotel staff poses a big challenge when it comes to day-to-day management. After living in Xi’an for more than 10 years and working a hotel manager, Mr. Clement Chow boasts a wealth of management experience. What he considers most critical is how well plans are put into practice. He employs a professional management team from Hong Kong and devises a staff incentive mechanism and makes best possible hardware and software available to each individual employee so that they are motivated to serve guests proactively and wholeheartedly. FIELDS, an acronym for Fairness, Integrity, Efficiency, Liability, Diligence, Service, is the commitment to and the requirement of hotel employees. The hotel promises a work place of fairness and respect, and in return, expects efficiency, diligence, liability and professional service from its employees. It is our primary mission to meet the expectation of our guests, but we must meet the expectation of our employees first in order to achieve this mission.
Talking of the hotel’s prospect, Mr. Clement Chow expounds its current positioning and future plans. Tianyu Fields International Hotel focus at the moment on business and meeting services and will hopefully develop into a resort hotel in the following phase so that the Fields brand will easily penetrate into the domestic and international market.
As our interview winds up, Mr. Clement Chow expressed his expectations for the hotel in plain words. “We are committed and dedicated to providing best-in-class facilities and most valuable services in Xi’an. Tianyu Fields International Hotel will be a loyal companion to your wonderful journey in Xi’an where you explore the charisma of this ancient city. To this new hotel brand, we cherish heartfelt wishes that it may become the hotel of choice among a greater number of guests, and achieve new marvels in the hospitality industry.