AccorHotels Announces Rebrand of Iconic Sheikh Zayed Road Dubai Property

雅高酒店集团宣布迪拜谢赫扎耶德路酒店更名

AccorHotels, world leading travel & lifestyle group, recently announced the extensive conversion and rebranding of a former Sheikh Zayed Road landmark into the Mercure Dubai Barsha Heights Hotel Suites & Apartments. The property is currently undergoing the first of a two-phase comprehensive refurbishment and is anticipated to open under the Mercure brand on 19 May 2017.

Olivier Granet, Managing Director & Chief Operating Officer of AccorHotels Middle East and Africa (MEA), said: “We are delighted to enter into another high-profile agreement with our existing and trusted partner to further elevate the Mercure brand within the United Arab Emirates with the largest Mercure hotel in our global network. The project presents AccorHotels with an unrivalled opportunity to further expand our portfolio at an iconic business and leisure destination while cementing our presence across the growing midmarket segment within the region.”

N.A. Aliyev, Board Director, commented: “We are thrilled to partner with AccorHotels to launch the world’s largest Mercure in Dubai. The Mercure Dubai Barsha Heights Hotel Suites & Apartments is an important hotel that we have established with the Group in the United Arab Emirates. This in many ways signifies our growing alliance and we look forward to continuing this strategic business relationship with AccorHotels in the future.”

世界一流的旅行和生活方式集团——雅高酒店集团近日宣布，迪拜谢赫扎耶德路地标性酒店公寓大规模翻新并更名为迪拜巴沙高地美居全套房及公寓酒店。

雅高酒店集团中东和非洲地区（MEA）董事总经理及首席运营官Olivier Granet表示：“我们有幸与值得信赖的现有合作伙伴携手共进，达成另一项高端协议，共同打造全球酒店网络中规模最大的美居酒店，进一步提升美居在阿联酋地区的品牌形象。该项目为雅高酒店集团提供了前所未有的重大机遇，帮助我们进一步扩展集团在重要商务休闲旅游目的地的酒店网络，同时巩固我们在该地区不断发展的中端酒店市场的影响力。”  

董事会主席N.A.Aliyev表示：“此次与雅高合作携手在迪拜打造全球规模最大的美居酒店，我们深感荣幸。我们与雅高酒店集团共同推进这一重要合作项目，打造阿联酋地区的迪拜巴沙高地美居全套房及公寓酒店，这从多个方面表明了双方不断增进的联盟关系。我们期望未来与雅高酒店集团继续保持战略业务合作关系。”